Carolinas Roofing Association unveils new brand and website

Carolinas Roofing Association has launched a new name, brand identity and redesigned website in partnership with Splash Omnimedia. The refresh is meant to make the association easier to recognize, improve member access to resources and better support roofing professionals across North and South Carolina.

Why it matters: - The rebrand gives Carolinas Roofing Association a simpler identity that is easier to remember while keeping the familiarity members already know. - The new website is meant to improve access to membership information, educational resources, events and association updates for roofing professionals across the Carolinas. - The redesign is aimed at strengthening CRA’s ability to serve current members and attract new ones.

What happened: - Carolinas Roofing Association, formerly the Carolinas Roofing & Sheet Metal Contractors Association, launched a new brand identity and redesigned website. - The project was completed in partnership with Splash Omnimedia. - The launch was announced July 4, 2026. - CRA serves roofing professionals across North and South Carolina.

The details: - The new name shortens the association’s identity while preserving the trust built over decades. - The refreshed logo keeps the familiar outlines of North and South Carolina. - CRA replaced an outdated website platform with a modern, user-friendly site. - The website is designed to help visitors learn about membership and connect with the association more easily. - The new digital experience is intended to reflect the value of CRA membership. - Splash Omnimedia handled the strategic planning process before developing the new brand and website. - Matt Thompson, senior partner at Splash Omnimedia, said the firm was excited to work on a project that would strengthen engagement and provide resources for roofing organizations across the Carolinas. - Thompson said the project creates a stronger foundation for CRA to connect with members today and grow over time.

Between the lines: - The rebrand signals a classic association move: simplify the name, modernize the digital experience and keep visual continuity so members do not feel alienated. - The emphasis on education, advocacy, workforce development and industry collaboration suggests CRA is positioning the new brand around practical member value, not just visual design. - For a regional trade association, a cleaner website can be as important as a new logo because it affects recruitment, retention and day-to-day engagement.

What's next: - CRA is expected to use the new brand and website to deepen engagement with existing members and reach more roofing professionals across North and South Carolina. - The association will continue promoting membership, events and educational resources through the redesigned digital platform. - Splash Omnimedia’s work gives CRA a branding foundation it can build on as the association grows.