Rooter Man Plumbing adds marketing and operations staff across three Charleston businesses

Rooter Man Plumbing has expanded its in-house marketing and operations team in Charleston, South Carolina, after bringing Riley Brown on full time across three affiliated companies. The move strengthens support for Rooter Man Plumbing, High Cotton Comfort Co. and Black Dog Junk Removal as demand rises and website management shifts back in-house.

Why it matters: - The expanded team gives the three locally owned Charleston-area businesses more internal capacity for marketing, operations and website management. - Bringing more work in-house can speed up response times, tighten messaging and reduce reliance on outside vendors. - The staffing change comes during increased demand and ongoing system changes across the businesses.

What happened: - Rooter Man Plumbing hired Riley Brown on June 29, 2026, in a part-time role to support marketing and administrative work. - Brown moved into a full-time position in July as Marketing and Operations Coordinator. - The role supports Rooter Man Plumbing, High Cotton Comfort Co. and Black Dog Junk Removal. - Nelson Huggins owns the three Charleston-area businesses.

The details: - Rooter Man Plumbing was transitioning customer relationship management systems when Brown joined. - The company was also bringing more digital media work back in-house and sharpening marketing efforts to reach new customers in an AI-driven search environment. - Brown now focuses on social media and content creation while another marketing team member manages the websites. - Brown’s responsibilities include social media management, content creation, search engine optimization and AI research. - On the operations side, Brown supports customer communication, administrative organization, internal software and workflow systems, and dispatching and scheduling processes. - The three companies also brought management of their websites back in-house. - Brown has already earned multiple certifications and online courses that support her work in digital media. - Brown grew up on James Island in the Greater Charleston area. - Before joining Rooter Man Plumbing, Brown worked for a staffing company serving the construction industry. - Brown also created social media content for a company sales representative, which helped steer her toward marketing. - Rooter Man Plumbing opened in 2006 and serves residential and commercial plumbing customers across Charleston and the surrounding area. - Rooter Man Plumbing’s services include drain cleaning, sewer line repair, water heater service and emergency plumbing. - Black Dog Junk Removal provides residential and commercial junk removal, hauling and cleanout services in Greater Charleston and the South Carolina Lowcountry. - High Cotton Comfort Co. provides luxury restroom trailer rentals for weddings, private gatherings, corporate events and outdoor functions.

Between the lines: - The staffing move reflects a common small-business shift: as operations grow more complex, owners often bring marketing and digital work inside the company to keep control of customer acquisition. - Brown’s local background also gives the businesses a built-in connection to the community they serve, which can matter for service companies that rely on trust and repeat business. - Huggins said Brown’s quick learning and willingness to take on extra work made the full-time hire an easy decision and gave the marketing team enough bandwidth to move website management back in-house. - Brown said the role has given her exposure to many parts of the businesses early on while letting her combine operational work with creative projects.

What's next: - Brown will continue building skills in digital media, operations and dispatching. - The three businesses will keep using their expanded internal team to support marketing and website management. - Rooter Man Plumbing, High Cotton Comfort Co. and Black Dog Junk Removal are positioned to keep scaling while keeping more day-to-day work under shared ownership.

The bottom line: - Rooter Man Plumbing’s hire of Riley Brown is less about one new employee and more about a broader effort to centralize marketing, operations and web management across three growing Charleston-area service businesses.